Creating a Link Rotator

What is a link rotator?

A link rotator, sometimes called an URL rotator, is a link that automatically redirects a user to different destinations based on random chance.

You might use a link rotator to:

Creating a Link Rotator

playsakti allows you to create a free link rotator for up to 1000 clicks per month.

To a create a link rotator:

  1. Click Create New Link from the menu.
  2. Give the link a nickname to help you find it later.
  3. Enter a Destination for the link. This is one of the destinations you want to test.
  4. In the Targeting section, click A/B Test.
  5. Enter the second destination here. You can assign a percentage of traffic to redirect to this destination. You can have as many destinations as you want.
  6. Click Save Link.

You can test the effect of the rotator by opening the link multiple times.

Sticky Link Rotators

Sticky link rotators record which destination URL an individual has been rotated to, and then always sends the user to the same destination with subsequent clicks.

playsakti’s rotators do not work this way.

A user clicking the link a second time may be directed to a different URL.

How Link Rotator Destination URLs are Decided

playsakti's algorithm for URL rotation is probabilistic.

This means that every time a user clicks on a playsakti rotator link, a destination URL is drawn from a hat, based on the probabilities set in the URL rotator’s settings.

This means that a user can potentially see the same destination twice on two consecutive clicks.

This also means that small traffic figures may be unevenly distributed, just as flipping a coin is not guaranteed for any individual flip, but will balance out over a large number of tosses.

When sending enough traffic (200+ clicks) through a rotator, the distribution of destinations will be approximately as defined in the rotator’s settings.

You can see the exact number of redirects to each destination in the traffic reports.